Mount Hotham Snake Gully — snow vs no snow

Mount Hotham, Victoria · Snake Gully

Help spread
the 1.5° message

Print a poster. Share the link. Post to your socials. Every person who sees this is one more person who gets it.

One image. One number. One conversation starter.

This poster uses a real place — Mount Hotham's Snake Gully — to make the abstract feel immediate. Most people don't connect "1.5 degrees of warming" to anything tangible. A ski run turning to rain does that instantly.

Print it. Pin it. Post it. Leave it somewhere it'll be seen.

A3 Poster preview A3 · Print-ready PDF

Free A3 Poster

A print-ready PDF designed to work on any A3 printer — at home, at work, or at a print shop. Includes a QR code linking to ButWhatCanIDo.quest so people can take action immediately.

  • A3 size (297 × 420mm)
  • High resolution, print-ready PDF
  • QR code to the action page included
  • No sign-up, no cost — just download and print
  • Works on home printers and print shops

PDF · A3 · ~2MB · Free to print and share

How to use it

01

Download the PDF

Free, high-res, print-ready. Works on any A3 printer or at Officeworks, Snap Print, or any local print shop.

02

Print a few copies

A3 colour at Officeworks costs around $2–3 per sheet. Print 5 for the price of a coffee.

03

Put them somewhere visible

Staffroom, gym, café, library, ski lodge, campus — anywhere people pause and look.

04

Share the link too

Post ButWhatCanIDo.quest on your socials with a photo of the poster in situ.

05

Talk about it

If someone asks about the poster, tell them why you put it up. Personal stories beat statistics every time.

Short & punchy — Instagram / X / BlueSky

Snow or rain. Just 1.5°C decides. Mount Hotham's Snake Gully used to be a ski run. Now it's a muddy slope half the season. What can you actually do about it? More than you think. ↓
#ButWhatCanIDo #ClimateAction #MountHotham #1point5 #SnowOrRain #ActNow

Longer & personal — Facebook / LinkedIn / Mastodon

I've been thinking about what 1.5°C of warming actually means in a place I know. This is Mount Hotham's Snake Gully — one of the best ski runs in Victoria. The difference between a powder day and a rain day up there is less than 1.5 degrees. That's not an abstract number anymore. It's a ski run. It's a season. It's a livelihood for thousands of people in alpine communities. I found this site that breaks down what individuals can actually do — not in a guilt-trippy way, just practical, tiered actions across food, transport, travel, work and social influence. Worth a look 👇
#ButWhatCanIDo #ClimateAction #MountHotham #SkiAustralia #1point5 #ActOnClimate #SnowOrRain
Shareable image

Shareable image asset

Download the billboard image to attach to your post — works on all platforms.

Download image

Why bother putting up a poster?

Because information alone doesn't change behaviour — but seeing something in the real world does.

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It makes the abstract concrete

People understand "the ski run is turning to rain" far better than "global mean surface temperature anomaly." Local = real.

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It starts conversations

A striking image in a staffroom, café, or gym sparks questions. Questions lead to conversations. Conversations shift norms.

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The QR code does the work

Anyone who scans it lands on a page full of practical, tiered actions they can take today. The poster is just the door.

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Social proof compounds

When people see others taking climate seriously, they're more likely to do the same. Visibility matters.

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It's about a place people love

Hotham isn't abstract. Millions of Australians have skied there, or know someone who has. That emotional connection is powerful.

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Zero cost, zero barrier

Download, print, pin. That's it. No campaign to join, no donation required. Just a piece of paper doing quiet, persistent work.

Where does it work best?

High-dwell, high-relevance locations where people have a moment to stop and think.

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Your workplace

Staffroom, kitchen, lift lobby, meeting room. People you already know will see it.

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Gym or sports club

Noticeboards, change rooms, reception areas. Active people often care about the outdoors.

Cafés & restaurants

Ask the owner. Many are happy to support local environmental messaging.

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Ski clubs & lodges

The most relevant audience of all. People who've watched the snow disappear over the years.

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Schools & universities

Noticeboards, student unions, staff rooms. Young people are already engaged — give them something to point to.

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Libraries & community centres

Public noticeboards are designed for exactly this. No permission needed in most cases.

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Medical waiting rooms

Captive audience with time to read. Climate is a health issue — many practices are receptive.

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Your neighbourhood

Local shops, community gardens, apartment building noticeboards. Start close to home.

Share the action page directly

Can't print right now? Share the link. Every person who lands on the action page is one more person with a practical path forward.

ButWhatCanIDo.quest